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[View the story “Carl Mogridge” on Storify]


So your company’s business model is 50 years old, turns over more than US $8.4 billion annually, then along comes social media. Do you start using a technology that is new just because it’s cool? Or do you embrace it and show people the that social media can build you a faster more effective business online?  I was kindly invited to do a guest Blog spot for leading Web Strategist’s Bluewire Media so of course I jumped at the chance to spread the word that “Social Media is the new of mouth”. To checkout the blog see here for more.

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